IAID develops forward-thinking pet nutrition, treats, care products and wellbeing solutions with a focus on quality, responsible innovation and the evolving needs of modern pet owners.
Six directions we are actively exploring with manufacturers, specialists and distribution partners.
New recipes and food concepts built around ingredient quality, palatability and the expectations of today's owners.
Treats and complementary formats designed to support everyday wellbeing, within quality and labelling requirements.
Grooming, hygiene and comfort products for pets and the homes they share with us.
Product availability is subject to development, testing and applicable regulatory requirements.
IAID is a London company researching, developing and introducing new pet products: from food and functional treats to care and hygiene. We bring together market insight, product expertise and trusted partners.
Organised, connected and careful about claims. The qualities that matter when a product carries your name.
Every brief starts with owner needs, category data and sector trends, so development effort goes where the market is moving.
Ingredient specifications, testing and labelling are treated as part of the product, not paperwork added at the end.
We describe what a product is designed to support and stop there. Your brand is protected from statements that cannot be evidenced.
A single point of contact from concept to production partner, with clear timelines and written outlines at each stage.
Thoughtful products start with what owners actually need: honest ingredients, clear labels and formats that fit real life.
Start a conversationA disciplined path from insight to finished product, carried out with specialists, suppliers and manufacturing partners.
Understanding pet owners, product categories and the trends shaping the sector.
Creating and refining concepts, formats, recipes and product propositions.
Attention to ingredient quality, specifications, testing and compliance with applicable requirements.
Transparency, sustainability and long-term value guide every decision.
Working alongside manufacturers, experts, suppliers and B2B clients.
Product concepts and statements presented on this website are for general informational purposes. Product development, testing, labelling and market availability are subject to applicable regulations, product-specific requirements and further validation where necessary.
We welcome conversations with organisations who share our commitment to quality and responsible development.
Partnership, B2B and general enquiries. Tell us who you are and what you are working on. We reply within two working days.